Companies embrace strategic event partnership approach to drive enhancedbusiness results and attendee experience

Beaverton , Ore — April 19, 2006 — Opus Solutions, in partnership with Lumen Consulting, announced the publication of a new industry white paper entitled, “Harnessing the Power of Event Partnerships to Drive Business Results.” The white paper examines how companies are effectively moving beyond the transactional approach and presents a framework for strategic event partner management.

“With the industry shift to more complex proprietary events, we’re seeing event and senior management teams struggling to derive the maximum value from their event partnerships” observed Brad Jersey, CMO Opus Solutions.  “Securing sponsor dollars alone is not enough – management is looking for an event partner strategy to drive business value and improve the customer experience.”

“Too often organizations get fixated on securing tactical budget dollars and lose sight of the bigger picture,” added Desiree Lehrbaum, principal of Lumen Consulting, who collaborated on the project. "With a more holistic perspective to event sponsorships, companies can not only drive significant revenue dollars but also provide a more meaningful customer engagement."

The recommended approach enables organizations to uncover, define, and develop the key partnerships that will support their overall business beyond a single event. Companies who have applied this methodology have better strategic alignment with corporate goals, increased sponsorship contributions, and enhance the attendee experience. 

To download a full-version of the white paper, please visit www.opus-solutions.com/whitepapers.

About Opus Solutions

A leader in integrated event management, Opus Solutions provides event management expertise, event technology, and event support services to companies such as Cisco Systems, Adobe Systems, Mercury Software, and New Century Mortgage. Opus Solutions is a single-source solution for companies to increase event effectiveness, free up internal resources, streamline reporting and analysis, and reducing costs.  For more information, visit: www.opus-solutions.com or call 888-887-8908.

About Lumen Consulting
Lumen Consulting specializes in partnering with executives to bridge the divide from marketing objectives to strategy development and program execution. Adept at driving cross-functional teams and aligning external resources, Lumen helps companies transform vision into effective marketing initiatives.  For more information, contact Desiree Lehrbaum at desiree@lumenconsulting.biz, or 408-779-0036.